Description

This leading hotel chain needed a greater uptake on their package deals, however consideration was required to preserve the prestige of the brand. I drew up some user journeys for how packages could be incorporated across the website and directly into the booking process to add value to both the hotel and the customer.

Role

• Expert analysis of esiting website
• User flow diagrams
• Wireframes

Client:

The Doyle Collection

Completed:

Feb 2011

Project:

Packages integration

Technologies:

XHTML CSS jQuery .Net Bespoke booking system

Highlight:

Improvements to booking process